Consumer Awareness

The next topic is Consumer awareness. They explained about the meaning of consumer awereness, and  consumer responsibility. Consumer awareness is a thing that really important for someone to making a decision for something that he/she need. There have some consumer responsibility, such as critical awereness ( consumers required to be more critical in asking about the price or the quality about the goods that you need); social concern ( consumer required to realize the impact of the consumption especially for underprivileged society); solidarity (consumer requires to develop the influence for promotion and protect our interest); and enviromental awareness (consumer required to conserve natural resource and protect our earth for next generation or future generation). There have some consumer rights, such as the right to satisfaction of basic needs ( consumer can acess for goods and sevices such as food, helath care, clothes, water, etc); the right for safety ( consumers have the right for safety of a product and services which risky for their health and life); the right to choose (consumers have the right to choose goods or services that he/ she needs); and the right to be informed ( consumers given the facts to make an informed choice).

The Influence of Advertising

Source:  http://www.lectios.com/wp-content/uploads/2016/02/Advertising-Lectios.jpg

For the next meeting, they discuss about "The Influence of Advertising". They explained about the definition of advertising; types of advertising media; characteristic of good advertising; and advantages and  disadvantages of advertising. Advertising is a promotional massage of things, services, and etc that delivered through a media and aimn for the majority of society. There have five types of advertising media. The first one is television advertising (a television programming produced and paid by an organization that give a massage, usually to marker a product or service). The second type is radio advertising (radio advertising has the same aim with the television advertising but the difference is the radio only contain the sound of advertising). The third type is print publications advertising (usually include newspaper, magazine, and book). The fourth type is out of home media (include billboard: typically found in high-traffic areas such as alongside busy roads). The fifth type is mobile device advertising.

Source: http://www.nomacorc.com/wp-content/uploads/2015/12/12-1-15_Advertising_Header.jpg

They explained that there have three characteristics of good advertising. The first characteristic is  should be of interest to audience (with the interesting advertising, so the consumers will be interest with the items or service of a organization). The second characteristic is  the audience should interpret the message in the intended manner. The third characteristic is should influence the audience (with the influence for the audience, so the audience will buy or maybe be a customer of that organization). The advantages of advertising are bringing new products to your notice (no one know about a new product, so with the advertising you can know about a new product); creativity; helping the economy (with advertising, there are many people know about your product or service so you economy will increase); treating yourself ; and gift ideas. But the advertising also have the disadvantages such as, spending money you don’t have; breaking up your favorite shows (usually happens on the television, and usually too much advertising that show so will reduce your favorite shows); boring; unsuitable for kids; and a waste of money.